Latest Insights

Running an online business isn’t just about selling products. On most days, you’re also managing inventory, replying to customers, creating marketing content, and tracking orders. For many small businesses, time becomes the biggest challenge. That’s where artificial intelligence (AI) is making a real difference. Instead of replacing business owners, AI helps automate repetitive tasks, uncover […]

A WhatsApp notification is often the first sign that someone is interested in buying. “Is this available?” “Can you share more photos?” “How much is shipping?” For many businesses, that’s exactly how sales begin. Whether you sell clothing, skincare, electronics, handmade products, or home décor, WhatsApp has become an important channel for connecting with customers. […]

A WhatsApp notification is often the first sign that someone is interested in buying. “Is this available?” “Can you share more photos?” “How much is shipping?” For many businesses, that’s exactly how sales begin. Whether you sell clothing, skincare, electronics, handmade products, or home décor, WhatsApp has become an important channel for connecting with customers. […]

My first conversation with a growing Meesho seller went something like this: “Orders are coming in, but customers don’t remember my brand. They only remember they bought it on Meesho.” That one sentence sums up a challenge thousands of marketplace sellers eventually face. Getting sales is exciting. Building a business that customers recognize is something […]

There’s a question I like asking marketplace sellers. “If your best-selling product disappeared tomorrow, what would customers remember?” Most people pause. Not because they don’t know their business, but because the answer is uncomfortable. The customer might remember the product. They might remember getting a good deal. They probably won’t remember your brand. That’s the […]

Starting an online store in India doesn’t require a huge investment anymore. What it does require is choosing the right platform. Search for the cheap ecommerce platform India businesses recommend, and you’ll come across dozens of options. Some advertise free plans. Others promise unlimited products for a few hundred rupees a month. It sounds tempting, […]